The sole objective of running an online business is to make profit (money, platform, credibility, fame and so on).
And to make your business run smoothly, you need a website.
The importance of designing a simple and professional website can’t be over-emphasized.
And it’s the bedrock of whatever you do online. However, no matter how unique and beautiful the website is, without targeted traffic, the site is bound to fail.
A lot of people argue that driving traffic to a website is difficult. But I don’t think so.
In fact, there are several ways to do it, but it must be gradual. All you need is discipline.
Don’t run about looking for another ‘newly’ discovered traffic generation strategy. Stick with proven techniques and you’ll smile.
Here are the 6 smart ways to drive traffic to your website gradually:
1. Guest Posting Strategy
I need not tell you about guest posting. It’s the best traffic generation strategy, which is available to bloggers and web entrepreneurs. The beauty of writing for other websites/blogs is that you can build a long-term relationship with the blog owner.
The more quality articles you submit, the more connected you’re with the audience and this is priceless to your online business. Research the blog you intend to guest post on. Study the audience. Write a catchy and relevant headline that cannot be refused.
Then go right ahead and make your post unique. Include links to your website. Relax and watch the traffic flow spontaneously.
2. Social Media Strategy
The three social media giants: Twitter, Facebook and LinkedIn are the strongest traffic generation social media networks right now. You could use any of the above or combine all to supercharge your daily hits. All you’ve to do is to engage the people.
Provide answers to the problems in their minds and entertain them. Social media users love to watch videos. If you tweet your latest YouTube video to your followers, the click-through rates would go through the roof – but be ready to solve their problems.
Be relevant. Provide authentic answers. Tweet and share valuable information and the traffic will come in droves to your website or blog.
3. RSS Strategy
Really Simple Syndication (RSS) is one of the effective ways to drive traffic to your website on autopilot. But you’ll have to submit your website or blog’s feed to several RSS directories. Several of these directories are free to get started.
When you submit your blog’s feed, it means that whenever you post a new article, it’ll be syndicated across tens or hundreds of Google friendly directories.
You’ll have to work extra hard at the beginning to submit your feed. But afterward, the traffic will be automatic. RSS will increase your backlinks, generate more targeted traffic to your blog and increase your Pagerank.
4. Search Engine Strategy
Most people who started out online understand the value of organic traffic. It’s often more targeted than the traffic you would attract from other channels including Social media. But when Google released the Panda and Penguin, a lot of websites suffered.
A few quality websites in my blogroll were penalized for over-optimizing. Having said that, I think quality content is the new SEO language. Don’t be overly promotional on your articles and avoid keyword-stuffing. Research what people are looking for. Write simple articles to address it.
Break up your post with bullet points and ease up your paragraphs. Add the primary keyword on the headline but don’t stuff. Ideally, target a long-tail keyword and hopefully, you’ll rank on Google’s first page within 30 days depending on the competition.
5. Referral Traffic Strategy
Referral traffic strategy is simple, but very effective. You’ll be using a combination of guest posting, social media marketing and article marketing to make this work. But the bottom-line is to write exceptional contents which can encourage people to share and promote.
Nobody is going to share your content if they didn’t benefit from it. Referral traffic can be viral – which means that people who are satisfied with the content would naturally share and recommend the page to friends, fans and readers.
This viral exercise could continue for a long time, sending targeted traffic, leads and sales to your website on autopilot.
When you write guest posts, immerse yourself into it. Write from your heart. Help someone’s life become better no matter how little. As industry experts say, “Work hard to increase your referral traffic, rather than organic traffic.”
6. Email marketing Strategy
Have you thought about collecting leads and communicating to your audience?
If you’re yet to start building relationship with your target audience, the best time to start is now.
Email marketing has been our #1 focus. When we guest post or market our website through social media networks, the aim is to get as many responsive people to subscribe to our email list.
Can you make money with your email list?
An outstanding, “YES!”
But there is a clause to this answer. You’ve to know that an email list consists of people, who have blood running through their veins. They’re no bunch of Google mail or yahoo mail users.
They’ve needs, which is the reason why they joined your email list in the first place. Can you satisfy their urge for quality and usable information? If you answered YES to that question, then you’re qualified to make money from them.
In all, encourage people to who visit your website to join your email list. Use an autoresponder service to follow-up with subscribers. In the future, you can leverage the list to market your info product, generate business ideas and earn a living.
How do you drive traffic to your blog?