Do you want local visitors to visit your website and join your email list?
Search engine optimization has become one of the most popular terms online.
Reason being that traffic generation is a “MUST” for website owners.
Funny enough, most people see SEO as a complicated system.
When they hear about optimizing a web page, to help Google spider index accordingly, they would go Oops!
I can show you the easy route. Go local!
Local search listing is the easy and profitable way to dominate Google homepage, without using any blackhat SEO tricks. Every step will be based on proven tactics, which can never fail.
I’ve been optimizing local websites for local consumers for over 3 years. I want to quickly show you the 7 ways to get found. This is my first time to share this.
#1. Register a keyword-rich domain name
The easiest way to begin your local search listing is by registering a keyword-rich domain name. Despite the current Panda and Penguin updates, domain names still play vital roles in SEO campaign.
If you live in California and wants your local audience to visit your website, then, you should register a domain name that has “California” as the qualifier.
So, if you’re a caterer, your domain name could be “sweetcaterercalifornia.com” or “californiacaterer.org.” Be creative in choosing a domain name because, it’s going to set the mark for your brand.
#2. Go for local domain name extension
Surprisingly, I discovered that domain extension is growing by the day. The top level domain names are no longer ideal for certain events, or personality.
If you want a special extension for your personal domain, a .me extension is recommended.
However, we’re dealing with local SE optimization here. Yes, these extensions affect your placement on Google. The common extensions for countries are (.us, .co.uk, .ng, .au. .ca and so on).
So identify your city and use the country’s extension for it. Search engines would gradually serve your content pages to local search users.
#3. Be personal
You’ve to be more personal in your local optimization. Your target audience is humans, with blood flowing through their emotional beings. You’ve to make up your mind to relate, as if you care.
Yes, maybe you don’t care, but for the sake of helping local consumers, you’ve to rethink your plan.
Everything we know about blogging, SEO, social media and internet marketing are resting on your persona. Don’t leave home without challenging yourself that anyone who visitors your website will benefit.
Write your content after researching your niche and topic. Don’t try to hoard your ideas. The more personal you’re the better for your business. You can’t write quality content, without bringing your personal story into limelight. Yes, it’s that serious!
#4. Optimize for the city name
This is pretty straight forward. Local search optimization looks into the headline as the first element that matters. If you miss it, every other element can fail woefully.
When a search engine spider visits your blog, the headline is where it crawls and indexes immediately.
It can be beneficial if you add the city name to the headline. I’m talking about the city where you live, or want to attract target consumers from. If you stay in New York, make sure you include it in your headline, the title, the description and on the content.
#5. Be specific
If your website is about plumbing in Boston, make sure you stick to that. Don’t be tempted to write for consumers who live in LA. By being specific, the product you’re selling would convert better.
When someone visitors your website through the local search they did, you can rest assured that they’re ready to buy.
85% of the time, they might have been presold on the product or service. They’re just scared of losing money. So, conducting a proper research can help them eliminate the doubts.
That’s why they came to Google. Don’t be overly promotional – be specific. Your ranking would skyrocket within a short while. That, I can guarantee!
#6. Optimize your photos for search engines
Do you use photos on your website? If you’re a blogger and want to attract local readers to your portal, the competition can be severe, but there is a better way to go about it. No, it’s not tricky at all. In fact, Google loves it. What can it be?
Optimize your images for search engines. Even a 2-year old can effortlessly do it. When you upload your image, add a title (the keyword you’re targeting). Add a description and make sure the keyword is present.
Also, the ALT text is equally important. If you can’t get organic listing with your content, the image you optimize would generate hoards of traffic, from those who search for related images.
#7. Call to action, locally
Allow me to paint a scenario: A visitor comes to your website, read your content, and decides to try your product. But at the end of the day, they closed your site, went to another site, and off they went, never to be seen again. Has that ever happened to you?
Of course! But there is a way around it. You’ve to look at your call-to-action links and buttons as an integral element in search engine optimization.
And not only that, a good call to action can increase conversion rate. When you write an article, or blog post, always tell what to do next. No, they can’t refuse if you’ve helped them. So, for your call-to-action to work, help and earn trust first.
Take action on these tips, and share your success story. See you ahead!
Photo Credit: Midphase.com