Reaching the target audience for your business is the number one concern of every entrepreneur.
If only there were underground secrets to driving potential customers without spending so much money on advertising, I’m sure you’ll grab them with open arms.
It’s no longer news that having a professional website design is important, but it also comes with great value.
In the process of meeting your audience’s needs, your business doesn’t have to suffer.
You can balance both activities – a simple and professional website design can support that.
Why are you in business?
It may seem like a common question, but knowing why you’re in business can help you design a valuable website. Basically, we’re in business to solve problems – impact our world and make profit.
It also reveals that from the outset, your website or blog must reflect what you’re trying to achieve with your business – solving problems.
People, who don’t take website design seriously, would end up losing customers and landing better offers in the short and long-run.
When you’re doing business online, you’ve to study your target market. Study potential customers to know how they make buying decisions.
Of course, you should be selling one form of product or service. Or why should you bother paying for a professional website if you’ve no plans to profit with it?
Make a simple and professional website
The market you’re targeting consists of people who have needs and aspirations. Due to the fact that the internet is a virtual world, the level of trust people have for marketers is low. Although, there are exceptions to that – you’ve to earn trust, instead of asking or begging for it.
A simple and professional website could help you speak directly to customers. You see, the main reason why people visited your website isn’t because your template is colorful or beautiful.
Don’t get me wrong, good template and themes play a very vital role in engaging people, but there is something more powerful – the information you share. Is it helpful? Is it valuable and easy to use?
You may still lose potential customers even when your beautiful theme had captured people’s mind. A simple website has one focus – to satisfy the reader or visitor as quickly as possible.
That’s what experts do. One important thing I learned in College was to always listen and obey industry experts. No matter what they say, we’re to accept it as the truth (even when it’s not totally right).
To stand out from the crowd and set your online business in motion, identify what makes you exceptional and use it to engage your audience.
Build your brand with a simple website
If you observe closely, you’ll see how successful most people are. And you’ll begin to wonder what’s stopping you from achieving your nice goals.
The major difference between an industry expert and someone who is barely touching lives around the world isn’t knowledge or years of experience. Then what is it?
You should already know – brand!
A brand differentiates you from the crowd. Amazon is known all over the world as a credible shopping site. There are over a million ecommerce websites, but only a few have become a brand name. What’s wrong with other websites?
As I said earlier, your website has to be simple and professional. Shift your gaze from the fancy design and focus on quality contents. No, you’ll still consider good design, but it won’t make any difference if your contents are weak and irrelevant.
People use the internet to search for solutions to problems. They’ve seen a lot of good designs, but the right answers to their problems are rare. Are you passionate about helping people reach their goals?
Your brand is your identity. In the business world, your brand can connect you with influential personalities. If you’re just starting out in this online world, the competition may try to discourage you from moving forward. But don’t give up.
Once you’re delivering value to the target audience and your website is easy to navigate, you’ll grow in no time. It’s a promise!
Enrich your website gradually
Gradually, you can grow your website into a profitable business. Some intelligent folks have been able to turn their passion, hobby and skill into a lucrative venture. You can attain that too!
With hard work and determination, you too can achieve your business goals with peace of mind. Get started by adding a persona to your website. Blog with style and don’t forget to communicate with potential prospects through email marketing.
What other value is attached to a simple and professional website or blog? Share your comment below – you’re a success!
Photo Credit: noamdesign