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How To Supercharge Your Blog Posts Right Now

Would you like to improve your blog posts?    blog post writing

I’m talking about hooking your readers, engaging them until they take action and bring you profits. Is that what you want?

If yes, then stick around and read this post – I’ll show you the four simple ways to supercharge your blog posts quickly.

These strategies are not automated. You’ve to work at it.

I’ve been using them since 2009, when I launched my first blog.

It’s all about writing quality content that connects with your readers. These people have their objectives. Blog readers are objective-driven.

In order words, if you don’t help them immediately, the can leave almost immediately.

So, if you want repeat readers who can appreciate you continually, here are 4 effective ways to go about writing your blog posts:

#1.     Write to one person

As a copywriter, I’ve had the privilege of chatting with experienced writers and email marketers.

One thing I’ve discovered is the personality they bring into their content. When they write, you can almost predict the outcome. The same principle applies to blogging. Your blog posts have to communicate to one person.

Sure, you may have 2,000 regular readers, but each person is going to read your post at a time.

If you generalize the post, the reader would assume you don’t care about them, let alone their needs. Always use “you” instead of “we.” Of course, using ‘we’ isn’t a bad idea, but to deeply connect with readers, being personal can do wonders. Use “we” sparingly.

#2.     Always use contractions

In academic and formal writings, contractions may not be allowed. But blogging is quite unique and different from other forms of platforms where writing takes place. Contractions are simple, but highly engaging. Readers love it a lot, even though it doesn’t fully explain the meaning of what you’ve in mind.

For instance, you can use “I’m” for I am and “you’d” for you would. All these are helpful ways to make reading fun.

The best way to know whether contractions work or not, is by reading your sentences aloud. Contractions when used properly would create an enabling environment for readers.

#3.     Give examples on your posts

Blog readers want to see the result of your product or service. If you’re a graphic designer for instance, you should back up your claims with a portfolio. Better yet, capture a screenshot of your completed project and use it to illustrate a point on your post.

It’s like writing a case study, where you highlight the problem you faced, what you did to solve the problem and the tools you need.

If you’re in the weight loss niche, provide ‘before’ and ‘after’ photos to show how much success people achieved from using your diet plan or weight loss program.

#4.     Interview an expert in your niche

Do you know a popular expert in your niche?

It’s time to interview them. Visit their blog; follow them on twitter and like their Facebook page. If they’re involved in any nomination, support them. Why should you do all that? Because you want to create a lasting impression in their minds. And it doesn’t take much to make a build friendship.

Once the rapport is established to a certain level, you can send your interview questionnaire, and expect a favorable response. Because expert would gladly answer a friend. That’s the beauty of networking with others.

Interviewing a famous blogger or internet marketer can enhance your blog posts, and hence the quality-score of your blog. But don’t throw a single interview and quit. Be consistent. That’s how to create posts that go viral.

What do you say?

There you’ve it, the four simple ways to make your blog posts digestible and rewarding. Please share your opinion in the comment box below. See you ahead!


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Posted in: Blogging, Wordpress

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6 Extra Link Building Strategies That Work

Six extra link building strategies – are you ready?    link building strategy

Would you like to build quality links to your website and improve your rankings on major search engines, especially Google?

Acquiring links have never been easier.

Links will also send targeted traffic to your website.

Gone are the days when you’ve to struggle to build links to your web pages, manually.

In today’s world, you could automate your link building processes. I’ll show you how…

In this post, I want to show you the 6 extra link building strategies that work. You could use the strategies below for ecommerce sites, blogs, discussion boards or even your corporate websites. There you go:

1.      Create epic contents

Original content that is inspiring and valuable can get a lot of links from target audience. What people are looking for isn’t a fancy blog or website. The people have needs and aspirations. They want you to help them with well thought-out blog posts and articles.

Have you ever linked to someone’s blog post without asking for their permission? Definitely, you have. If you read this post carefully, you will discover one or two citations to external, but quality posts. I found those external blog posts relevant to this one, and so, I had to link to them.

If you want people to truly build your links without asking for your permission, write epic contents continually. It’s like a fireball, you need to set your blog on fire with top notch contents and people would link to it at will.

2.      Ask people to share your post

ask people

Photo Credit: beyondlean

What impulse makes people to take action?

While in College, we learnt that customers may not take action to buy from you – unless you ask them to. The same principle also applies to blogging and link building.

Tell people what they stand to gain by linking to your quality contents. Of course, it’d be outright failure if the content isn’t helpful. If you’re still expecting me to plead with you to write quality contents, it means you’re not ready to grow your business. Go and look for a job, offline.

Quality content has no alternative. Ask avid readers to link to it. Sure, they’d do whatever you ask them. The content must benefit their audience as well, if asking must work. Start by asking your friends who have their own blogs. Extend your hands to colleagues at work and fans. You’d get more quality links from this single act.

3.      Twisted content writing

when you build a website, you’d want people to read it.

Article marketing is long dead. When Google started rolling out their algorithm updates, content mills and article directories were drowned. Today, you need to approach content marketing from the Eagle’s viewpoint.

The Eagle while hovering above the ground will target the prey, first. After targeting, the Eagle will aim and attack. When you write contents for your blog, make sure you know the people who can read it. What are their needs and how desperate are they seeking for answers.

To twist your content means that you’ve to identify a need. Research your long-tail keywords and write detailed article to address it. If fate falls on your favor, your web page will rank on Google first page within 30 days. And when that’s done, people who search for those terms will recommend the page to others and share on social media networks.

4.      Guest post on A-list blogs

Guest posting is a link building strategy that is popular and effective. When I started marketing online, building niche blogs to sell digital e-books was my objective. I used guest posting to build links and connect with buyers.

However, some folks still don’t understand what guest posting is meant for. Yes, you can build links with it, but the benefits go beyond that. What about establishing a relationship with the blog owner for future business networking?

If you’re thinking of creating an e-book, software or membership site for your target audience, guest posting can help you build up a great portfolio and connect with successful people.

And basically, when you write a guest post, ask people to share it. From the author bio, link to your blog pages.

5.      Above the fold link building strategy

Do you know what “above the fold” means?

A few months ago, Google AdSense enacted a policy that says publishers should remove Ads from above the fold. Google team believes that people are distracted by such ads. So, “above the fold” is that area in a website, at the homepage or on inner pages that are visible – before scrolling down.

For instance, when you arrived on this blog, the first area you saw was the header, the menus, the post headline and the post introduction. That area is called “above the fold.” Now, it’s important that when building links to your website with guest posting, do all you can to have your link anchored at those spot (above the fold).

Google spider will reward your links and enhance your ranking if majority of them comes from “above the fold” area of any website or blog. So, provide excellent contents and blog owners would gladly add your links wherever, whenever.

Link building hack

The essence of building links isn’t just to increase your SEO ranking, but also to enhance your online reputation.

When your links are everywhere, it’s a sign of entrepreneurship and value. Now, go ahead and leave a comment – I’d like to know your thoughts. See you at the top!

Photo Credit (Top right) dbart


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Posted in: Wordpress

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How to Add a Blog to Your Website

If you already have a website and you’re interested in adding a blog to it, the process is pretty simple. It’s mainly just like installing wordpress on a domain, except you can add it to a subfolder. When you do this, your blog will be located at yourdomain.com/blog/ instead of at yourdomain.com.

Here’s the steps to add a blog to your website:

1. Log in to your cpanel at www.yourwebsite.com/cpanel.

If you have a host that gives you cpanel access, like hostgator, just log in using the cpanel access login/password they provided you.

2. Click on Fantastico De Luxe.

Once logged into cpanel, scroll down to Software/Services and click on Fantastico De Luxe, the little blue smiley face. It looks like this:

3. Select WordPress on the following screen (it’s under the “Blogs” section):

4. Click “New Installation.”

5. “Install in Directory.”

Under “Installation location” you have a couple options. Make sure your proper domain is selected (only necessary if you have multiple domains within that hosting), and also fill in the section called “Install in directory” as depicted below:

This is where you name the folder where you want your blog installed. If you want your blog to be located at yourwebsite.com/blog/, then just type in “blog” (no quotation marks!). You may want to call it something like “news” or “articles” but just name it whatever you want.

6. Fill in remaining information.

“Admin access data” is the username and password you want to use when accessing your blogs admin area/dashboard in order to post content, etc.

You can change the information under “Base configuration” at any time from your wordpress dashboard, but let’s fill everything in now. “Admin nickname” is the public name for the administrator when he or she makes a blog post. It’s NOT a username, so you don’t have to worry about keeping that private. Make sure you have a valid email address and enter it in the Admin e-mail box. Replace your domain name with your site name (Your Website vs. yourwebsite.com) and enter a description/tag line/slogan if you wish.

7. Click “Install WordPress.”

That’s it! You’ve added a blog to your website!

Here’s a couple things to consider when you add a blog to an existing website:

  • Mismatched designs. The design of your website and the design of your blog won’t automatically be the same. In fact, they’ll probably be very different. You can choose a WordPress theme that bests matches your existing site, or at least one that has a similar color scheme and/or layout. The only way to get them to match without getting lucky with a WordPress theme is to custom design your original site to match your blog or vice-versa.
  • Separate Sites. Your original website and your new blog are essentially two different websites. The edits you make to one will not affect the other. You will have to maintain the hosting for the original site, obviously, as your new blog will still be dependent on that.
  • Link them together. You’ll most likely want to add a link to your new blog on your original website, and also link to your original site from your blog.
  • Consider converting to all WordPress. Depending on how much content you have on your original site, you may want to consider converting the original site to WordPress. WordPress is not just for blogs! You’ll note that the homepage of Make A Website Zone is like a static website, but I still have a blog page. This is all done with one installation of WordPress. This solves the first three considerations I mentioned previously. However, I started this website like that from scratch; you’ll have to weigh the cost/benefit if you want to convert all the content over into WordPress – either by doing it yourself or paying someone to do it.

If you have any questions, please feel free to ask them below.


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How to Configure WordPress

After you have gained access to you WordPress website, it is time to configure it to your preference. So now you are going to sign into your site using the information you just set up. In a web page, type your website URL and add /wp-login [www.yourwebsite.com/wp-login] and you will be taken to a page to sign in. Once that’s done, you will be directed to a page that looks like this (you can click on the image to expand it):

This is known as your WordPress (WP) Dashboard and you should familiarize yourself with this as you will be accessing very often. Everything that you do on this WordPress site including making changes, it will be shown on your Dashboard as shown below.

One of the first things that will pop at you is the easy-links to posts, pages, category, tags as well as to comments and to change your WordPress theme.

Now, on the left hand side, these are the sub-menus that you need to concentrate on:

Posts- If you will be utilizing your WordPress website as a blog, then this feature will be of most importance to you as it provides the means of adding content to your site. When you create a post, you can stipulate which page you would like it to show on, if you would like more than one posts on the same page etc.
Media- This option is used to manage the uploading of pictures and videos to your WordPress site.
Pages- Here, you can add and remove pages from your website. You can also format the pages to your preference such as the page templates or changing the order of the pages.
Links- This menu option allows you to create numerous links and link categories which can be used later on to create customized sidebar widgets.
Appearance- This deals with everything related to the appearance of your website and allows you to play around with its features until you find the look you wish your website to have.
Plugins- This feature comes in handy when you want to increase your search engine visibility of your site as well as increase the speed of the site’s performance.
Users- If you ever are in need of others accessing the backend of your site to add posts or modify its features, you can add a user without giving them your personal username and password to use. Simply add a user, create the username and password for that person (persons) and provide them with the information. You can also limit their control of your site e.g. you can allow them to add posts as drafts but never publish them. That way, you can review their work before it is shown to the public!

Lastly is the Settings section which allows you to do everything else related to your website including adding the site/blog’s names, date format, description as well as monitor the comments of the public etc. You can also access the plugins feature from this menu! Have fun!

Congratulations! You have officially made your own website!


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How To Install WordPress

WordPress has become a popular platform for websites because it is very easy to install and simple to use. For those persons who are not technologically savvy and not versed on html coding, WordPress is the solution!

Simply put, WordPress is user-friendly. It provides you with one of the easiest tools to build a website. You can avoid paying a web designer to design a theme for the platform of your website as WordPress comes equipped with pre-designed themes for you to choose from.

More importantly, is the Search Engine Optimization (SEO) feature which WordPress offers. As you might know, SEO is very important for new websites that want to get their name out there on the internet to attract a lot of website traffic. As such, WordPress offers 3rd party plugins including the “All in one SEO” which increases a site’s search visibility on the internet.

Now here comes the tricky part. If you decide to manually install WordPress, you may experience quite a lot of difficulty, even more so if you are new to it all. That’s exactly the reason why Hostgator was recommended. HostGator makes this part EASY.

Ideally, Hostgator is equipped with an integrated automatic WordPress installer! Cheerio! Less work for you! It’s a free feature that is included in your Hostgator package. So with that being said, you’re one click away from installing your WordPress via Hostgator auto-installer. Here are the steps:

  • Remember in Step 3 of this guide where you have to connect your domain to your web host? Assuming your domain via Godaddy is already pointing to Hostgator nameservers, go and type in this URL: www.yourwebsite.com/cpanel
  • Using the login info for Hostgator cpanel which was provided to you via the email received from Hostgator when you purchased your web hosting plan; login in where you will be directed to a page that shows the Hostgator cpanel. This page is something you should definitely familiarize yourself with as it offers a lot of features that will prove beneficial to the smooth running of your website. It also makes it more appealing to website traffic.
  • On this page, locate the Software/Services box and click on Fantastico De Luxe which has a blue smiley face as the icon.

You will then see a bar looking like this:


You are interested in the left side which illustrates Navigation and options under it and Blogs, also with options. Click on WordPress under blogs where you will be given the option to select New Installation.

  • Select this and follow the instructions it provides. What is asked of you is to fill out information related to configuration such as your email address, the username and password you would like for your WordPress etc. NOTE: Leave the field named “Install in Directory” BLANK!
  • Next, it’s time to install WordPress which is done by clicking “Install WordPress”. Once that’s been done, the next page will provide you with your MYSQL username and access to URL which should be saved for future purposes. Once you have recorded this info, click “Finish Installation”.

Congratulations! You have successfully installed your WordPress website! That wasn’t so bad after all was it? But you’re not quite done yet, next you want to configure the actual website including changing the theme from the default “twenty-ten” to which ever pre-designed theme you wish to use!


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