Would you like to improve your blog posts?
I’m talking about hooking your readers, engaging them until they take action and bring you profits. Is that what you want?
If yes, then stick around and read this post – I’ll show you the four simple ways to supercharge your blog posts quickly.
These strategies are not automated. You’ve to work at it.
I’ve been using them since 2009, when I launched my first blog.
It’s all about writing quality content that connects with your readers. These people have their objectives. Blog readers are objective-driven.
In order words, if you don’t help them immediately, the can leave almost immediately.
So, if you want repeat readers who can appreciate you continually, here are 4 effective ways to go about writing your blog posts:
#1. Write to one person
As a copywriter, I’ve had the privilege of chatting with experienced writers and email marketers.
One thing I’ve discovered is the personality they bring into their content. When they write, you can almost predict the outcome. The same principle applies to blogging. Your blog posts have to communicate to one person.
Sure, you may have 2,000 regular readers, but each person is going to read your post at a time.
If you generalize the post, the reader would assume you don’t care about them, let alone their needs. Always use “you” instead of “we.” Of course, using ‘we’ isn’t a bad idea, but to deeply connect with readers, being personal can do wonders. Use “we” sparingly.
#2. Always use contractions
In academic and formal writings, contractions may not be allowed. But blogging is quite unique and different from other forms of platforms where writing takes place. Contractions are simple, but highly engaging. Readers love it a lot, even though it doesn’t fully explain the meaning of what you’ve in mind.
For instance, you can use “I’m” for I am and “you’d” for you would. All these are helpful ways to make reading fun.
The best way to know whether contractions work or not, is by reading your sentences aloud. Contractions when used properly would create an enabling environment for readers.
#3. Give examples on your posts
Blog readers want to see the result of your product or service. If you’re a graphic designer for instance, you should back up your claims with a portfolio. Better yet, capture a screenshot of your completed project and use it to illustrate a point on your post.
It’s like writing a case study, where you highlight the problem you faced, what you did to solve the problem and the tools you need.
If you’re in the weight loss niche, provide ‘before’ and ‘after’ photos to show how much success people achieved from using your diet plan or weight loss program.
#4. Interview an expert in your niche
Do you know a popular expert in your niche?
It’s time to interview them. Visit their blog; follow them on twitter and like their Facebook page. If they’re involved in any nomination, support them. Why should you do all that? Because you want to create a lasting impression in their minds. And it doesn’t take much to make a build friendship.
Once the rapport is established to a certain level, you can send your interview questionnaire, and expect a favorable response. Because expert would gladly answer a friend. That’s the beauty of networking with others.
Interviewing a famous blogger or internet marketer can enhance your blog posts, and hence the quality-score of your blog. But don’t throw a single interview and quit. Be consistent. That’s how to create posts that go viral.
What do you say?
There you’ve it, the four simple ways to make your blog posts digestible and rewarding. Please share your opinion in the comment box below. See you ahead!